SPORT Covers 1990s

At its launch in 1946, SPORT magazine was North America's first significant general interest sports magazine. By the time of its closing 54 years later, SPORT was an institution. SPORT was a triumph from the day its first issue hit the street with a colour image of Yankee sensation Joe DiMaggio and his son Joe, Jr. on the cover. That inaugural edition included eight full colour pages – unheard of at the time – and almost immediately SPORT rose to over a million in circulation and became half bible, half guru to a generation of men coming of age in post-war North America.